Restarting Tomorrow
Greetings all over the course of the last year there has been numerous life changing experiences and now we have decided that a new look, feel and start was need for the JSS Management website and blog. Therefore, starting tomorrow Sunday May 2nd, 2010, we will once again start posting the articles, tips and insights that you need to help get you thinking of the most effective way to market your group or yourself. With the new launch we are also starting a weekly newsletter that you can sign up for on the right. It will contain sneak peeks, insider information ...
Do You Know Where Things Are Going?
People ask all the time if marketing people know where things are going. Time and time again we are shown that there is truly no magic bullet. However keeping yourself updated on your field of expertise is the one true way to make sure that you are making an informed decision. Posted below is a video from the Google YouTube Channel. It will give you a truly eye opening view of where things were and just how much we need to be aware of the new things around us even if they look like fads. One thing is for sure. We ...
The Reality and Myths about Social Media
It has been a while since we have posted new articles to this blog as there has been some down time as we rework the blog and put it out there independently of wordpress.com. We thank the free hosting spot, wordpress.com, for giving us the tools and press to start our blog and will continue to let people know that they provide an excellent platform to start their blogging careers. In today’s article sent to us by EMarketer.com we are going to help show some of the myths and facts behind social media. Perhaps the biggest myth is that Social Media ...
Perception More Important than Reality
Something that many people have a hard time understanding is that to the masses there is very little difference between the perception of a situation and the reality of the situation regardless of whether or not that is the actual case. For the most part people on a large scale never take the time to truly get to know each other. The excuses can be numerous but the simplification of it is that very few people truly care. However that does not keep those same people from being judge, jury and in some cases the executioner of an individual they ...
Welcome to the New Site and Location
Well in case any of you are wondering why the site was not being updated for a while it was so we could get the site moved and up. We are no longer tied to the WordPress Servers. That’s right the blog is now hosted and on its own. This provides us with much more flexibility and as you will hopefully notice you will no longer be redirected to another address when you come to our site. We will once again start our daily updates once again helping to guide people on the road to creating a successful brand. Our ...
Are There Truly Downsides to Personal Branding?
Recently, I received a Google Alert on “Personal Branding Atlanta”. The article that came up at the top was entitled “The Downside To Personal Branding”. This peaked my interest dramatically because I was curious to see what the author of the article was referring to when they spoke of the potential negatives. As I read the article I realized that while the author of the article, Ray Subs, is obviously a very knowledgeable individual I have to disagree with the ideas set forth in the article and I felt I needed to respond. I first want to provide links to the ...
October Question of The Month
This month we are looking at small and medium businesses and the situations they run into when it comes to focusing their marketing strategy. With this in mind I am posing the following situation for you. Jillian has a business in the flooring industry. Due to the down turn in the economy the first area of the business hit was the housing market falling and therefor no longer people building new homes. The second nail driven into the coffin was the fall of the commercial industry and fact that business are no longer going into new commercial properties. These two things ...
Branding and Image EXTREMELY Important PepsiCo Proves
We had an article earlier showing how EA proved how important image can be, well now an even bigger statement in an article from the Wall Street Journal. This article explains how in the first 6 months the sports drink Gatorade has experienced a 17.5% drop in the sales figures because of the “G Campaign” bringing about change in the Marketing positions at PepsiCo and the dropping of the Omnicom Group which has been the Madison Avenue firm handling the Pepsi brand image for decades. Click here for the article.
Back to School a Post for Teachers
Today’s post is links to articles for teachers. I find that good teachers never get the credit they are due or paid what they are worth. This means that they have the stress of knowing that they have limited budgets both at home and at work (government spending not a good thing) and have class sizes in most cases that are larger than they need to be. One of the things I try to do is make sure that I let the teachers know I care, and if a teacher asks me to come speak to their class about image ...
The Uses For Twitter and Direct Online Media Only Positive Growth Advertising
Once again the purpose of this site is to help people with the tasks of branding and image management. To best facilitate this we offer as much information as we can about the tools necessary to accomplish these goals. Today eMarketer.com has sent out an incredible newsletter email with 2 great articles. I am linking them both here. This first one deals with the demographic breakdowns and uses for Twitter. This second one gives advertising growth numbers that are up to date, and talks about the only one showing positive growth.
Now I very rarely show a negative story on this blog and forum, but I am making an exception this time because of the most frequent question I am asked. That question is “Why do I have to worry about image?” Well the answer to that is normally longer than I would like, but today I can simplify it by drawing a direct line to a gaming company. Not just any gaming company, but one of the largest and most prolific gaming companies EA. They have come under public fire now for the third time because of huge “marketing” risks that were not only poorly thought out, but also extremely poorly executed.
There is an article you can read by clicking here that tells how a company with millions of dollars and a well created image needs to spend more time managing that image because of how fast it can be called into question.
Oct 09
1
Good Morning
Well, it is a new start for me as I am going to be making sure that all posts for the new day are up before 12 noon EST. This is so that all of the regular visitors will have an idea of when to check for new material id they are not subscribed to the blog in one of the many ways we have available.
Secondly by Friday of this week we are going to be posting some videos for people on the basics of getting started in the social networking world. More than likely this will be done through not directly here but through one of the streaming social mediums and then linked to from here. Also over the course of this week we are gong to find a way to post a calendar of events so that if there are events that can help people get better at personal branding and image management we can help direct them that way.
If you have not had a chance to read some of the original work through the website please click on some of the white papers on the right they have information and research that can help get people started in the right direction. Also if you have any questions or would like to take advantage of the services that I offer feel free to click on the services button above.
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