Category: Transcendental Brands
Branding and Image EXTREMELY Important PepsiCo Proves
October 1st, 2009, No Comments
We had an article earlier showing how EA proved how important image can be, well now an even bigger statement in an article from the Wall Street Journal. This article explains how in the first 6 months the sports drink Gatorade has experienced a 17.5% drop in the sales figures because of the “G [...]
Image is Something EA Proves
October 1st, 2009, No Comments
Now I very rarely show a negative story on this blog and forum, but I am making an exception this time because of the most frequent question I am asked. That question is “Why do I have to worry about image?” Well the answer to that is normally longer than I would like, [...]
A Look Towards the Weekend
October 1st, 2009, No Comments
Well, I went with my father to the afternoon Braves game yesterday and sat on the field level. This means I am burnt to a crisp right now and the umpires had no clue what they were doing. But that is another story for another day. We are going to be having [...]
The Advent of The Walkman
October 1st, 2009, No Comments
Throughout time there have been examples of brand names that have been created by companies that have gone beyond the brand and become a much bigger label. We are going to use one day out of the month to highlight some of these brands and open a discussion as to why this might occur.
The [...]
