Category: New Marketing
The Reality and Myths about Social Media
October 19th, 2009, No Comments
It has been a while since we have posted new articles to this blog as there has been some down time as we rework the blog and put it out there independently of wordpress.com. We thank the free hosting and spot at wordpress.com for giving us the tools and press to start our blog [...]
Perception More Important than Reality
October 5th, 2009, No Comments
Something that many people have a hard time understanding is that to the masses there is very little difference between the perception of a situation and the reality of the situation regardless of whether or not that is the actual case. For the most part people on a large scale never take the time [...]
Are There Truly Downsides to Personal Branding?
October 1st, 2009, No Comments
Recently, I received a Google Alert on “Personal Branding Atlanta”. The article that came up at the top was entitled “The Downside To Personal Branding”. This peaked my interest dramatically because I was curious to see what the author of the article was referring to when they spoke of the potential negatives. [...]
August Question of The Month
October 1st, 2009, No Comments
This month we are looking at small and medium businesses and the situations they run into when it comes to focusing their marketing strategy. With this in mind I am posing the following situation for you.
Jillian has a business in the flooring industry. Due to the down turn in the economy the first [...]
Branding and Image EXTREMELY Important PepsiCo Proves
October 1st, 2009, No Comments
We had an article earlier showing how EA proved how important image can be, well now an even bigger statement in an article from the Wall Street Journal. This article explains how in the first 6 months the sports drink Gatorade has experienced a 17.5% drop in the sales figures because of the “G [...]
The Uses For Twitter and Direct Online Media Only Positive Growth Advertising
October 1st, 2009, No Comments
Once again the purpose of this site is to help people with the tasks of branding and image management. To best facilitate this we offer as much information as we can about the tools necessary to accomplish these goals. Today eMarketer.com has sent out an incredible newsletter email with 2 great articles. [...]
Image is Something EA Proves
October 1st, 2009, No Comments
Now I very rarely show a negative story on this blog and forum, but I am making an exception this time because of the most frequent question I am asked. That question is “Why do I have to worry about image?” Well the answer to that is normally longer than I would like, [...]
The New Paper Has Been Posted
October 1st, 2009, No Comments
The new paper has been posted it talks about “The Truth Behind Online Power”. And can be directly linked to by clicking here. Please enjoy the read.
An Answer to 12 Things That Suck About Social Media Consulting
October 1st, 2009, No Comments
I recently read an article from Brett Borders Entitled 12 Things That Suck About Social Media Consulting. I found the article to be extremely correct in many if not all that it said and a great read for anyone that works online with social media as their primary job or as a part of [...]
Why People Get On The Internet
October 1st, 2009, No Comments
Today’s piece of information I found extremely enlightening, and I will be writing a paper on it over the weekend for a post on Tuesday. This article from a newsletter shows the percentages of users and the reasons why they go online. It further breaks the information down demographically. We are going [...]
