What We Do

We help our clients develop and launch meaningful brands that engage their audiences. We help our clients discover new opportunities in their markets, navigate into emerging categories, and develop innovative concepts for products and services. We help our clients deliver compelling experiences and interactions that deepen their audience’s engagement offline and online. We do this for businesses and individuals.

• Research, synthesis, and need-finding
• Concept development and modeling
• Strategic planning
• Brand strategy and articulation
• Naming and trademarking
• Visual design and web design
• Messaging and copywriting
• User experience design (UX design)
• Interaction design (UI design)
• Content strategy
• Information architecture

How We Do It

We work closely with your team to cultivate compelling brands. We approach every project with a unique combination of strategy and imagination – delivering brands with the strength to withstand pushy markets and the flexibility to last over time.

Our different forms of branding consist of:

Creating powerful brands is not just an occupation it’s a passion, helping you build enduring product and service names, corporate identities and taglines.  Creating innovative ideas with intelligent strategic thinking, developing creative solutions that enable you to achieve your business goals is at the heart of what help you accomplish. With the perfect balance of creativity and purpose unique enough to differentiate from competitors, yet familiar enough to create a connection with your target audience.

With a great team of graphic designers, visual problem solvers and strategic thinkers, we understanding the impact and implications that design can have on branding and incorporate that knowledge into every aspect our work. We collaborate with you to find solutions to your visual branding needs. We approach each project with a balance of creative vision and strategic foresight. The results are memorable designs encompassing the essence of your brand. Large or small, our customized solutions – including logo design and brand studies – ensure that your brand is visually effective and consistent through the market.

Successful brands are built on a meaningful strategy. That strategy provides framework for what your brands mean and how they should be organized. From assessments and positioning to messaging and architecture helps clients create comprehensive strategies that a tone for brand management. In a collaborative strategy process, there is a balance of business planning with creative thinking to create a road map for the brand. Then our team designs an ongoing brand strategy to help you stay on the path to success.

Effective market research drives and validates a brand’s vision and gives confidence in your brand’s future power. We provide customized survey design along with data analysis for companies exploring their brand’s name, tagline or design. With a brand strategy research process, we evaluate strategic positioning, messaging or architecture recommendations. Our research and analysis works to tailor our proven process to your company’s needs. The process combines qualitative and quantitative research elements revealing the opinions of your target audience.

Online branding is the fastest growing trend in the branding arena. We offer the full spectrum of services in the online branding area. From the research to find the most effective insertion point, to the design, launch and execution of a complete web strategy consisting of self-branded web material, social media and blogging. We also teach, speak and consult in the areas of Twitter, Facebook and other web services to help educate the companies and individuals as to how to correctly maintain the strategy going forward. Or choose to maintain us and have us maintain the ongoing strategy.

For further information please contact us at 404.840.7979 or email us at branding@jscottsherman.com.