Branding and Image Management

About

Where He Has Spoken

One of the true experts in personal branding. Jeffrey Scott Sherman speaks to groups almost every week about the ways to truly create a personal brand tied to a business or for themselves. Jeffrey Scott Sherman while the VP of Marketing for KiS Business, Inc. worked with the founders of Digital University John Posey and Barry Sermons on numerous projects, which eventually led to KiS Business, Inc becoming the technical arm of Digital University and Jeffrey Scott Sherman speaking about personal branding for Digital University at their events.

Some of the notable groups that Jeffrey Scott Sherman has spoken to are the Atlanta Chapter of the ADJA, and the Georgia Mobile DJ Association. He has also given talks at the Kennesaw Business 2 Business Expo with them helped put together a program for holding seminars at the annual Business 2 Business Expos. This will be the second year in a row that Jeffrey Scott Sherman has had the opportunity to lead a discussion and seminar at the Expo to help local businesses grow.

Now as the President of JSS Consulting, Jeffrey Scott Sherman is concentrating on making sure that personal branding is utilized correctly for both individuals and businesses.

His Specialties:

Broadcasting: Analog and Digital Boards, Carts, Maestro, 2 yrs. w/ 100,000 watt Giant South 107 in Rome, GA
Marketing : Paid Marketing Public Speaker, Branding, Social Media Expert
Consulting : Human Resources, Management, Network
IT : Network Troubleshooting, Technology Audits, Network Installation and wiring (5 Volt or less)

His Professional Experience

Vice President of Marketing September 2006 – May 2009 KIS Business, Inc. Kennesaw, GA Managed team of 10 employees and multiple student internships Created marketing internship program with Kennesaw State University Increased revenue for two consecutive years by 66.2% in 2007 and 62.3% in 2008 Decreased bottom line in two consecutive years by 53.4% in 2007 and 51.6% in 2008 Developed and initiated social media marketing programs using multiple platforms Project Manager for 7 new product and service line launches Executed print, radio and television media buys for multiple consumer brands Lead development team for design of and creation of advertisements

Director of Marketing June 2002 – August 2006 Clutch Enterprises Marietta, GA Provided project layout and management of all collateral material for sales department Crafted overall company marketing plan Grew market awareness for 4 consecutive years Guided marketing initiatives leading to $250,000 annually in revenues Developed new marketing initiatives targeted towards clubs and bars Coordinated multiple media buys for multiple locations in varied demographic markets Implemented numerous viral online marketing campaigns for varied clientele

Brand Manager January 1996 – May 2002 Spectrazign, Inc. Rome, GA Built brand awareness for company’s web development program Structured branding of products and services for initial public offering Increased brand revenues from 1998 to 2000 by 213% Formed strategic branding partnership with BellSouth Small Business Resources Managed three new product launches and brand creation