The Reality and Myths about Social Media
October 19th, 2009
It has been a while since we have posted new articles to this blog as there has been some down time as we rework the blog and put it out there independently of wordpress.com. We thank the free hosting and spot at wordpress.com for giving us the tools and press to start our blog and will continue to let people know that they provide an excellent platform to start their blogging careers.
Now on with the show. In today’s article sent to us by EMarketer.com we are going to help show some of the the myths and facts behind social media. Perhaps the biggest myth is that Social Media is going to directly increase your sales numbers. This is a flat out myth. In fact in most cases it will make little direct difference in your sales numbers.
It will however help create a higher level of brand awareness and help the brand increase its reputation online as well as increasing the hits to the main brand website. All of these things can help “indirectly” increase sales for a product and service. If you are looking at the best way to recreate your brand or reestablish brand awareness then social media is the best route at this time.
Click here for the full article and graphs.
Categories: Digital Marketing, Important News, Marketing, New Marketing, Social Media
