Image is Something EA Proves
October 1st, 2009
Now I very rarely show a negative story on this blog and forum, but I am making an exception this time because of the most frequent question I am asked. That question is “Why do I have to worry about image?” Well the answer to that is normally longer than I would like, but today I can simplify it by drawing a direct line to a gaming company. Not just any gaming company, but one of the largest and most prolific gaming companies EA. They have come under public fire now for the third time because of huge “marketing” risks that were not only poorly thought out, but also extremely poorly executed.
There is an article you can read by clicking here that tells how a company with millions of dollars and a well created image needs to spend more time managing that image because of how fast it can be called into question.
Categories: Digital Marketing, Important News, Marketing, New Marketing, Transcendental Brands
