Branding and Image EXTREMELY Important PepsiCo Proves
October 1st, 2009
We had an article earlier showing how EA proved how important image can be, well now an even bigger statement in an article from the Wall Street Journal. This article explains how in the first 6 months the sports drink Gatorade has experienced a 17.5% drop in the sales figures because of the “G Campaign” bringing about change in the Marketing positions at PepsiCo and the dropping of the Omnicom Group which has been the Madison Avenue firm handling the Pepsi brand image for decades.
Click here for the article.
Categories: Important News, Marketing, New Marketing, Transcendental Brands
