August Question of The Month
October 1st, 2009
This month we are looking at small and medium businesses and the situations they run into when it comes to focusing their marketing strategy. With this in mind I am posing the following situation for you.
Jillian has a business in the flooring industry. Due to the down turn in the economy the first area of the business hit was the housing market falling and therefor no longer people building new homes. The second nail driven into the coffin was the fall of the commercial industry and fact that business are no longer going into new commercial properties. These two things have cost Jillian large amounts of business and she is either going to have to find new ways to reach out to the market or close the company. What plans would you lay out to help her reinvent the way she delivers her message and brand to the prospective clients in this changing economy?
Please post your answers below so that other business owners can get the help from you. I look forward to the interesting answers that are delivered.
Categories: Digital Marketing, Email Marketing, Important News, Marketing, New Marketing, Personal Branding, Social Media
